Bangkok Post SmartEdition

JV MERGES PARTNERS’ STRENGTHS

Tero Entertainment and Sabuy Technology have formed a joint venture, Tero Sabuy, with the aim of combining their strengths.

Tero Entertainment and Sabuy Technology has entered into a joint venture, Tero Sabuy, with the aim to combine the strengths of entertainment media and technology.

Brian Marcar, Tero Entertainment’s managing director, said the collaboration is an exciting opportunity to bring Tero’s extensive media profile and experience in the entertainment business to another level.

“Tero Sabuy will create advertising that is stronger and more far-reaching than ever before. With Tero’s media and advertising power, through TV content, radio stations, live events, artists, digital media and entertainment commerce now combined with the point-of-sale advertising power of vending machines, online top-up machines and other channels through Sabuy, the ability to reach target groups is more comprehensive than ever,” Mr Marcar said.

Chookiat Rujanapornpaje, Sabuy Technology’s chief executive, said it would expand the reach of the products and services under the Sabuy group, including Shipsmile, Plus Express, and for Sabuy’s partners.

“The introduction of vending machines and food court systems that support all payment types is a response to the growing trend towards a cashless society and various types of e-payment.

“Combined with the media and sponsorship packages from Tero, this is a true synergy that works for both parties and their customer bases, which will create a positive experience for consumers when using our customer experiential marketing, and create a more efficient loyalty programme.”

The products will be distributed through Sabuy group’s vending machines in 21 provinces across Thailand and in department stores.

Private postal service partner outlets will also be used as showrooms and points of sale and pick up/delivery points for copyrighted products ordered via the e-commerce channels of both firms.

The partnership will also include management of cartoon characters’ copyright and artists within the Tero stable creating limited-edition beverages, an area that Sabuy has already begun to develop with over 40 designs for Doraemon licensed drinking water.

The management of these copyrights includes brand ambassadorships for artists along with media and sponsorship deals for the products covering mass and point-of-sale media.

BUSINESS

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2021-10-23T07:00:00.0000000Z

2021-10-23T07:00:00.0000000Z

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