Beauty based on ancient secrets
Bangkok Post Public Company Limited
Since 2003, The History of Whoo has epitomised royal beauty through its majestic skincare regimen. The government of South Korea actually commissioned LG Household & Health Care to create the luxury brand, whose formulas are rooted in traditional Korean medicine. Age-old beauty secrets of Whoo, referring to empresses, along with the use of herbs from records of the royal court’s medical manuals, have been reinterpreted and merged with modern science and technology to develop skincare products for today’s women. Named Thailand’s first “Friend of Whoo”, Taksaorn “Aff” Paksukcharoen represents the 21st century empress. The graceful actress and TV host fronts the local campaign for the upgraded Hwanyu Imperial Youth Master Cream and complementing contour eye cream. The concept of Hwanyu revolves around skin rejuvenation, aiming to help women knock off 10 years for a more youthful appearance. The formulation is based on a blend of over 70 oriental medicinal ingredients led by the King of All Herbs. A health booster in traditional medicine, ginseng has been scientifically studied to uncover its phytochemicals. Research on wild ginseng has increased understanding of how its bioactive ginsenosides benefit the skin. The power of 30-year wild ginseng has been harnessed for Hwanyu Imperial Youth Master Cream, which also features the Imperial Youth Complex. The History of Whoo developed this technology to help strengthen the skin barrier, promote a smoother and hydrated complexion along with providing other beauty benefits. Delicate skin around the eyes are revitalised by the Hwanyu Imperial Youth Contour Eye Cream powered by 10 herbal ingredients. Likewise, the youth essence has been enriched with eight herbs in a traditional beauty treatment for the new Hwanyu Imperial Youth Recovery Serum. The three updated products along with four other items comprise the Hwanyu collection, whose packaging in Royal Purple features a phoenix on caps and lids to symbolise the regal heritage. The logo recalls the haegeum, a traditional string instrument, which reflects how the sumptuous beauty products restore the balance of the skin. For more information visit facebook.com/The history of Whoo Thailand or Line:@thehistoryofwhooth.