B.Grimm, PLI forge pact on lubricants



Bangkok Post Public Company Limited



B.Grimm Technologies and Petronas Lubricants International (PLI) have entered into a partnership to leverage mutual business strengths and capitalise on opportunities to develop the lubricants market in Thailand. This partnership is the first step to future collaborations between B.Grimm and the Petronas Group in multiple fields including new energy solutions in Thailand and the Southeast Asian market. B.Grimm is a multinational conglomerate active in energy, industrial businesses, healthcare, digital solutions, lifestyle and capital investment. Its subsidiary, B.Grimm Power, provides power generation and renewable power supply to industrial estates in Thailand. Meanwhile, PLI is the global lubricants manufacturing and marketing arm of Petronas, Malaysia’s global energy group. PLI manufactures and markets a full range of high-quality automotive and industrial lubricant products in over 100 markets internationally. The partnership between B.Grimm and PLI marks a significant step towards embracing the energy transition and seizing growth opportunities in Thailand and Southeast Asia by the two major energy players, headquartered in Asia. Kitti Pattanaleenakul, president of B.Grimm Industrial Businesses, emphasised that B.Grimm provides high-quality energy supplies and industrial solutions to various industrial estates across Thailand. These industrial customers require a substantial volume of lubricants for applications including manufacturing, construction, electricity generation and more. B.Grimm recognises the opportunity to collaborate with PLI to offer a comprehensive one-stop solution, covering lubricant supply and related services, he said. Khalid Latiff, regional managing director Asia, said PLI is proud to partner with B.Grimm as both companies continue to deliver innovative products and offerings to the Thai market. “For PLI, Thailand is a key strategic growth market as we expand our fluid technology solutions offerings that will benefit our customers in the country. “Being a renowned international brand, our cutting-edge high-performance products and service solutions have been very well received by Thai consumers over the years and we are excited with this strategic partnership with B.Grimm to further elevate our brand presence to the next level in the market,” said Mr Latiff. “Together with B.Grimm, we can understand specific market challenges, tailor the right portfolio and service offerings for customers to serve the Thailand market better,” said Udaya Kumar Kanapady, group industrial managing director of PLI. “Our focus is on helping our customers build more resilient businesses, deliver efficiency and long-term value through service improvements and constant technological innovation.” This strategic collaboration represents an important effort by the two companies to provide the best to the Thai market for lubricants and industrial solutions. “It serves as motivation and healthy competition for others to participate in responsible energy transition, ultimately benefiting both the industry and the environment,” he said.